Customers
Customers need to find you, get to know you, trust you and get treated as if they are the only people you are dealing with.
Customer Acquisition, Retention and Management

Customer?
Defining your customer persona(s) is essential to focus your selling and is determined by the product or service you sell...
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Customer System
Nurturing your customer management system accelerates the development of relationships with potential and existing customers...
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Follow Up
Taking an interest in the projects a customer is doing allows you to follow up on subjects in which they have an interest and opens the door to offer products or services...
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Customer Weapon
The most effective weapon a customer uses to get, and keep, your attention is withholding money they owe you...
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Evangelist
Happy customers can be offered the opportunity to obtain special treatment or rewards for referring their friends and associates to your business.
This requires a measureable system that they can utilise...
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Theft
Deliberate non-payment by a customer should eventually be regarded as theft, which is inadequately policed by your age analysis...
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