Customer Acquisition, Retention and Management
Customer?
Defining your customer persona(s) is essential to focus your selling and is determined by the product or service you sell...
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Customer System
Nurturing your customer management system accelerates the development of relationships with potential and existing customers...
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Follow Up
Taking an interest in the projects a customer is doing allows you to follow up on subjects in which they have an interest and opens the door to offer products or services...
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Customer Weapon
The most effective weapon a customer uses to get, and keep, your attention is withholding money they owe you...
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Evangelist
Happy customers can be offered the opportunity to obtain special treatment or rewards for referring their friends and associates to your business.
This requires a measureable system that they can utilise...
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Theft
Deliberate non-payment by a customer should eventually be regarded as theft, which is inadequately policed by your age analysis...
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