You make money because of…
Customers will buy your products if they know –
- What you sell.
- Why they need it (from You).
- Where they can get it.
Product Benefits and Control
Commodities and Consumables
As a general rule, people will find the best price on these items before buying.
Your reputation achieved during the last couple of projects will determine whether you get the job.
Services and Guaranteed Products
These items are purchased based on a relationship of trust built over time.
I help businesses create and utilise effective and efficient systems